All Posts
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Shotgun Marketing – Having too many social media accounts is damaging your brand and business
Here’s why having too many social media accounts is a bad thing for your business and how a more strategic approach can deliver better results.
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I’ve passed my APMG Agile Business Analysis Practitioner Qualification!
I am proud to announce that I am now fully qualified as a Business Analyst, having recently passed the Practitioner assessment of my APMG Agile Business Analysis certification.
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What to Pack for the Three Peaks Challenge
If you’re thinking about doing the Three Peaks Challenge, here’s what to bring with you.
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Climbing the Three Peaks: An Epic 3-Day Adventure
Over three days I climbed the UK’s three highest mountains as part of the Three Peaks Challenge. Here’s how it went…
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Use the media, but don’t be used by the media!
Media channels are powerful tools for information-gathering but are run by human beings with their own agendas. We must use our understanding of this to use the media, but not be used by the media.
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My Last Day Working at Quadrant2Design
Today marks my last official day working with Quadrant2Design!
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Transforming the UK Exhibition Industry: Applying the Four Rs of Sustainability
How the UK events industry can use the 4 Rs to increase its sustainability.
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Why You Must Properly Prepare Your Exhibition Staff for Exhibiting
When exhibiting, the staff on your stand can make all the difference to your ROI. Here’s why you must train them properly.
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Top Tips for Making the Most of Trade Show Exhibiting
Some easy steps that make all the difference between having a good exhibition and having a great exhibition!
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Some must-have items for your first backpacking trip
Here are a few things that I packed for my first solo backpacking trip, which turned out to be the most valued items in my bag.
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The unique impact of an exhibition stand on brand image
How an exhibition stand represents your brand and business in a very unique way.
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The real sustainable choice: Why reusability trumps recyclability
Everybody seems to be talking about recycling, but for real sustainability here’s why reusing trumps recycling every time!
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The Power of Brand Personality: What is it and why does it matter?
Brands spend millions crafting and protecting their brand personality, but what actually is it, and why does it matter?
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How subscription, leasing and rental services have redefined customer loyalty
How changes in consumer behaviours have led to the rise of subscription and leasing services and redefined customer loyalty.
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Is the rapid evolution of artificial intelligence safe for humanity?
AI seemed to come out of nowhere and has revolutionised the way much of our society works and thinks, but is AI really safe?
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Keyword Intent: The Key to Unlocking SEO Success
Keywords are a vital part of SEO and digital marketing, but what is keyword intent and how can it be used to improve SEO?
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Key digital marketing trends for 2024
As 2024 approaches, we take a look at some of the key digital marketing trends that will be pivotal in shaping how successful brands connect with their audiences.
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How the rise of subscription, leasing and rental services benefits consumers
How the increasingly common business model of subscription, leasing and rental benefits the consumer.
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Navigating the ever-evolving landscape of multi-channel social media marketing
In the evolving world of digital marketing, the rise of social media has been meteoric! Here’s how to navigate multi-channel social media marketing on behalf of your business.
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Preparing for the most common interview questions
The most common job interview questions – what are they and how to prepare.
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Evolving Etiquette: How Workplace Professionalism Has Changed Over the Years
How the concept of workplace professionalism has transformed over the past few decades.
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Tips for First Time Exhibition Stand Staff
Some top tips for staff exhibiting at a trade show for the very first time.
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The Advantages and Disadvantages of Using AI for Marketing Content Creation
Is artificial intelligence right for marketing content creation? We take a look at the pros and cons of this evolving technology.
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Benefits and challenges of influencer marketing
As influencers become an increasingly important part of digital marketing we take a look at the real benefits and challenges of influencer marketing.
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Has the power and influence of social media platforms gone too far?
In a world increasingly dominated by social networks we ask has the power of social media gone too far?
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Top tips for effective email marketing
A staple of digital marketing, we look at some top tips for effective email marketing.
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The Pros and Cons of Targeting Long-Tail Keywords as Part of Your SEO Strategy
Keywords are an important part of SEO, but should you target long-tail keywords. We investigate.
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10 tips to improve productivity at work and in life
A variety of tips and tricks to improve your productivity.
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Does Buying Cheap Cost You More In The Long Run?
Some people think paying less is always the best way to save money, but in this article we ask does buying cheap actually cost you more long-term?
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A comprehensive guide to optimising your business YouTube content
An in-depth guide to optimising your YouTube account and content for your business.
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Understanding the Differences Between U.S. and U.K. Trade Show Terminology
In both the USA and UK trade shows are an important part of live marketing, but it’s important to know how the words used differ.
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Top tips for businesses exhibiting at a UK trade show
Whether you’re established in the UK or looking to expand from overseas here are some top tips for exhibiting in the UK.
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The Basics of Body Language for Your Next Job Interview
When interviewing its not just what you say, but what your body says. Here are some important body language tips to remember for your next interview.
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Brand Identity vs Brand Personality – What’s the Difference and Why Does It Matter?
Two often confused terms, brand identity and brand personality actually are different. Here’s how they differ.
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How to Gather Information For Your First Backpacking Trip
If you’re off on your first backpacking trip you’ll want to do your research. Here’s a good place to start!
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Why live marketing is more important than ever in 2023
In the age of digital marketing it’s easy to think live marketing is dead. Here’s why you’d be wrong.
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Six Benefits of Exhibiting at an Industry Trade Show
One of the most rewarding forms of live marketing, here are six of the main benefits of exhibiting in an industry trade show.
