All Posts
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I’ve passed my APMG Agile Business Analysis Practitioner Qualification!
I am proud to announce that I am now fully qualified as a Business Analyst, having recently passed the Practitioner assessment of my APMG Agile Business Analysis certification.
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Use the media, but don’t be used by the media!
Media channels are powerful tools for information-gathering but are run by human beings with their own agendas. We must use our understanding of this to use the media, but not be used by the media.
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My Last Day Working at Quadrant2Design
Today marks my last official day working with Quadrant2Design!
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Transforming the UK Exhibition Industry: Applying the Four Rs of Sustainability
* Original article posted to Customer Thinks In 2024 the move towards sustainability has never been quite as important as it is today. In an era increasingly defined by sustainability and environmental consciousness, industries worldwide are re-evaluating their practices and the UK events industry is no exception. The events industry in the UK is extremely…
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Why You Must Properly Prepare Your Exhibition Staff for Exhibiting
* Original article posted on Corporate Vision When exhibiting at a trade show, the staff that you have manning your stand are a vital part of making your show a success! These are the people who represent your business in conversations with potential customers and business partners, so they must be well-trained and fully prepared…
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Top Tips for Making the Most of Trade Show Exhibiting
* Original article posted to SME News Trade shows provide a unique opportunity for businesses to meet with their customers, potential leads and industry peers to network, share information, show off their business and possibly even make a few sales along the way. To make the most of this opportunity there are some steps that…
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Some must-have items for your first backpacking trip
Here are a few things that I packed for my first solo backpacking trip, which turned out to be the most valued items in my bag.
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The unique impact of an exhibition stand on brand image
* Original post on TapScape on behalf of Quadrant2Design In business, as in life, first impressions matter! Companies invest vast amounts of time, money, and effort into crafting their brand image, as well as the marketing strategies used to project that brand image to their audience. Across a marketing landscape that’s becoming increasingly digital, live…
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The real sustainable choice: Why reusability trumps recyclability
* Original post on Green Prophet on behalf of Quadrant2Design In 2024 sustainability is more than just a buzzword to make businesses and consumers feel good about themselves. It is a crucial transition to protect the future of our planet for future generations. For too long humanity has short-sightedly burned through resources, then disposed of…
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The Power of Brand Personality: What is it and why does it matter?
* Original post on metapress on behalf of Quadrant2Design In commercial markets crowded with businesses vying for consumers’ attention, brands must do everything they can to stand out and make a lasting impression. Alongside their products and services, a business’ brand personality is a significant defining factor that differentiates them from their competitors and allows…
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How subscription, leasing and rental services have redefined customer loyalty
* Original article posted on National News on behalf of Quadrant2Design Introduction In the modern consumer landscape, the concept of ownership is evolving. According to a recent survey, 68% of adults no longer value possessions and do not believe that ownership defines them. In the past, it was always standard practice to buy and own the…
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Is the rapid evolution of artificial intelligence safe for humanity?
AI seemed to come out of nowhere and has revolutionised the way much of our society works and thinks, but is it really safe?
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Keyword Intent: The Key to Unlocking SEO Success
* Original article posted on Small Biz Club Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs). Alongside determining which keywords to target, it’s also important for marketers to…
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Key digital marketing trends for 2024
As 2024 approaches, we take a look at some of the key digital marketing trends that will be pivotal in shaping how successful brands connect with their audiences.
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How the rise of subscription, leasing and rental services benefits consumers
* Original post on Gplus on behalf of Quadrant2Design Over the past decade business models have increasingly shifted away from traditional sales models and more towards leasing, rental and subscription services. While initially driven by developing technologies, the overwhelming scale of this shift has been sustained by continuously evolving user preferences. According to a recent…
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Navigating the ever-evolving landscape of multi-channel social media marketing
* Original article posted on Ziddu on behalf of Quadrant2Design In the evolving world of digital marketing, the rise of social media has been meteoric! The past two decades have seen an explosion in the number of platforms and today there’s more choice than ever before! For individuals, this abundance means that there’s a vast…
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Preparing for the most common interview questions
* Originally posted on prMac on behalf of Quadrant2Design Interviewing for a new job can be stressful but is a vital part of career progression. At some point, we will all need to attend an interview, so it’s important to be prepared. Fortunately, most interviews include at least a few of the standard questions and…
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Evolving Etiquette: How Workplace Professionalism Has Changed Over the Years
* Original post on Soup.io on behalf of Quadrant2Design Introduction The concept of workplace professionalism has seen a profound transformation over the past few decades. From the extreme formality of the past to the more flexible, relaxed and inclusive standards of today. As workplaces adapt to evolving cultures, technologies and societal norms, expectations of professional…
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Tips for First Time Exhibition Stand Staff
* Original article posted to Trade Show Advisor So it’s your first time representing your business at a trade show or exhibition. While exhibiting for the first time can be nerve-racking, it doesn’t need to be. Exhibitions are incredibly rewarding experiences through which you can meet new people, have interesting conversations and hopefully collect some…
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The Advantages and Disadvantages of Using AI for Marketing Content Creation
* Original article posted on Article Biz AI has been a hot topic around the world since ChatGPT launched in November 2022. A combination of the rapid processing capabilities of computers with (a simulation of) the intellectual problem-solving skills of human beings, this new technology offers a variety of applications across countless business sectors. In…
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Benefits and challenges of influencer marketing
* Original article posted on Smart Brief Over the past decade digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the “social media influencer”. Whether it’s Facebook, Instagram, YouTube, TikTok, or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their…
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Has the power and influence of social media platforms gone too far?
* Original post on FLUX Magazine on behalf of Quadrant2Design Introduction The meteoric rise of the social media platform has transformed the way we communicate and share information around the world. With their vast user bases and inherent ability to control and shape public discourse, questions arise about the level of influence and control that…
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Top tips for effective email marketing
* Original post on Marketing & Creative Handbook Email marketing is one of the most well-established forms of digital marketing and remains extremely popular and effective even today. Marketing emails can serve a variety of functions including promoting campaigns, facilitating transactions, increasing brand awareness and encouraging customer retention. According to research from Optinmonster, 61% of…
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The Pros and Cons of Targeting Long-Tail Keywords as Part of Your SEO Strategy
* Original post on OppTrends on behalf of Quadrant2Design Keyword optimisation is a cornerstone of digital marketing and Search Engine Optimisation. Keywords are words and phrases added to online content to improve how it ranks in Search Engine Results Pages (SERPs). These keywords fall into two main categories – “long-tail” and “short-tail”, and choosing appropriate…
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10 tips to improve productivity at work and in life
* Original post on NamasteUI on behalf of Quadrant2Design There’s an old saying that still holds true today: “If you’re not moving forward, you’re moving backwards”. Whether in work or personal life, getting stuff done is vital to moving forward. But just “getting stuff done” is not as simple as it sounds. The modern world…
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Does Buying Cheap Cost You More In The Long Run?
* Original post on Business Partner Magazine It’s been a tough few years for most people, financially. COVID lockdowns repeatedly shut down industries, while the UK economy was simultaneously rocked by the country’s exit from the European Union. Then began the skyrocketing fuel and energy prices that stemmed from Russia’s invasion of Ukraine, followed by…
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A comprehensive guide to optimising your business YouTube content
* Original post on Customer Thinks Search Engine Optimisation, or SEO, is a pillar of digital marketing and refers to a set of practices designed to improve the appearance and positioning of web pages in organic search results. The term Search Engine Optimisation has historically always referred to optimising webpages for search engines such as…
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Understanding the Differences Between U.S. and U.K. Trade Show Terminology
* Original post on TSNN – Trade Show News Network The majority of trade shows that American businesses attend will be on U.S. soil, but there are also significant benefits to exhibiting in the United Kingdom. With the second-largest population in Europe and the sixth-largest economy in the world, the U.K. is a global business…
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Top tips for businesses exhibiting at a UK trade show
* Original post on NegoSentro on behalf of Quadrant2Design Most trade shows, or exhibitions, that businesses attend will naturally be on their home soil, but there are also significant benefits to exhibiting in the UK, particularly for businesses that operate globally or are looking to expand. As a gateway into Europe, and a global business…
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The Basics of Body Language for Your Next Job Interview
* Original post on The Pool on behalf of Quadrant2Design When preparing for a job interview most people check over their resume, research the company and position, and prepare an appropriate outfit. What most people don’t do, but something that they really should, is to familiarise themselves with the basics of body language and how…
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Brand Identity vs Brand Personality – What’s the Difference and Why Does It Matter?
* Original post on Demotix on behalf of Quadrant2Design Brand personality and brand identity are important parts of a business and have a big impact on its marketing strategy. Despite all too often being used synonymously, the terms “brand identity” and “brand personality” are actually NOT the same thing, although they are strongly linked and…
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How to Gather Information For Your First Backpacking Trip
* Original post on TamaraCamera on behalf of Quadrant2Design Backpacking is one of the most rewarding experiences a person can have. It offers a unique opportunity to experience exciting new cultures, meet new people from all over the world, try new experiences and be completely self-dependent. An important part of making the most of your…
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Top Job Interview Tips for 2023
* Originally posted on MoneyHighStreet on behalf of Quadrant2Design There’s no denying that job interviews can be stressful, but they really don’t have to be. They are an important part of career progression and something that we should really embrace, but this is much easier said than done. Follow these 15 top tips for 2023…
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Why live marketing is more important than ever in 2023
* Original post on Business Matters on behalf of Quadrant2Design It’s no secret that in 2023 we are living in the digital age, with an abundance of digital marketing entering our lives through almost every device we own. Combine this digital marketing with traditional print media and we are bombarded with marketing messages all day…
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Six Benefits of Exhibiting at an Industry Trade Show
Trade shows are one of the most rewarding forms of marketing and a rare opportunity to meet face-to-face with your target audience. Proven to generate high quality leads, offer exceptional networking opportunities and strengthen relationships with customers and business partners, it’s no surprise that many businesses base their entire marketing strategy around their events calendar.…