Guest Articles
News Posts | Quadrant2Design
A collection of news updates written for exhibition stand design and build contractors Quadrant2Design.
Exhibition Advice Guides | Quadrant2Design
A collection of exhibition advice guides written for exhibition stand design and build contractors Quadrant2Design.
Why you must properly prepare your exhibition staff for exhibiting
When exhibiting at a trade show, the staff that you have manning your stand are a vital part of making your show a success! These are the people who represent your business in conversations with potential customers and business partners, so they must be well-trained and fully prepared.
Top Tips for Making the Most of Trade Show Exhibiting
Trade shows provide a unique opportunity for businesses to meet with their customers, potential leads and industry peers to network, share information, show off their business and possibly even make a few sales along the way.
The real sustainable choice: Why reusability trumps recyclability
In 2024 sustainability is more than just a buzzword to make businesses and consumers feel good about themselves. It is a crucial transition to protect the future of our planet for future generations.
The unique impact of an exhibition stand on brand image
In business, as in life, first impressions matter! Companies invest vast amounts of time, money, and effort into crafting their brand image, as well as the marketing strategies used to project that brand image to their audience.
The Power of Brand Personality: What is it and why does it matter?
In commercial markets crowded with businesses vying for consumers’ attention, brands must do everything they can to stand out and make a lasting impression.
Has the power and influence of social media platforms gone too far?
The meteoric rise of the social media platform has transformed the way we communicate and share information around the world. With their vast user bases and inherent ability to control and shape public discourse, questions arise about the level of influence and control that these platforms wield.
How subscription, leasing and rental services have redefined customer loyalty
In the modern consumer landscape, the concept of ownership is evolving. According to a recent survey, 68% of adults no longer value possessions and do not believe that ownership defines them.
Benefits and challenges of influencer marketing
Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges. In this article I discuss both so that you can decide if this strategy is right for your business.
How the rise of subscription, leasing and rental services benefits consumers
Over the past decade business models have increasingly shifted away from traditional sales models and more towards leasing, rental and subscription services. This shift is not only beneficial for businesses but can also offer wide-ranging benefits to consumers.
Keyword Intent: The Key to Unlocking SEO Success
Keywords are a vital part of search engine optimisation and digital marketing as a whole. It’s also important for marketers to understand the intent linked to keywords, as this has a big impact on the types of content visitors’ expect to see when searching, as well as the types of content that marketers must produce and optimise.
Preparing for the most common interview questions
Interviewing for a new job can be stressful but is a vital part of career progression. At some point, we will all need to attend an interview, so it’s important to be prepared.
Here are 10 of the most common interview questions and how to answer them.
Evolving Etiquette: How Workplace Professionalism Has Changed Over the Years
As workplaces adapt to evolving cultures, technologies and societal norms, expectations of professional standards have changed significantly and this shift is evident in various aspects of modern work life.
Tips for First Time Exhibition Stand Staff
So it’s your first time representing your business at a trade show or exhibition. While exhibiting for the first time can be nerve-racking, it doesn’t need to be.
The Pros and Cons of Targeting Long-Tail Keywords as Part of Your SEO Strategy
In this article are some of the primary advantages and disadvantages of targeting long-tail keywords as part of your SEO strategy.
The Advantages and Disadvantages of Using AI for Marketing Content Creation
In the marketing sector AI certainly has its fair share of applications and benefits, but is it right for content creation? In this article are some of the main advantages and disadvantages of using artificial intelligence for marketing content creation.
Top tips for effective email marketing
Email marketing is one of the most well-established forms of digital marketing and remains extremely popular. There are a number of steps you can take to ensure your emails stand out from the crowd.
Does Buying Cheap Cost You More In The Long Run?
Is it more cost-effective to purchase cheaper products and save money upfront, or invest more upfront and reap the cost-savings associated with using higher-quality products?
10 tips to improve productivity at work and in life
There’s an old saying that still holds true today: “If you’re not moving forward, you’re moving backwards”. Whether in work or personal life, getting stuff done is vital to moving forward. Improve productivity at work with these proven strategies!
Quadrant2Design become the first UK business to adopt InkTec’s brand-new JETRIX XGR320 Printer
Leading exhibition stand design and build contractor Quadrant2Design has become the first company in the UK to adopt InkTec’s new state-of-the-art JETRIX XGR320 Roll-to-Roll LED UV Printer.
A comprehensive guide to optimizing your business YouTube content
A full, comprehensive and easy-to-understand guide that details how to optimise your business YouTube channel for SEO.
Quadrant2Design offers true sustainability with reusable, modular exhibition stands
Sustainability is full of gimmicks, particularly in the exhibition industry, where you have stands made of hemp and cardboard, but these materials have their own downsides. Quadrant2Design offers true sustainability with their highly reusable and reconfigurable Prestige Events System.
UNDERSTANDING THE DIFFERENCES BETWEEN U.S. AND U.K. TRADE SHOW TERMINOLOGY
While the events industry in the U.K. has many similarities to that of the U.S., the terminology used can vary significantly. In this article is a glossary of common industry terms and how they differ between the U.S. and the U.K.
Top tips for businesses exhibiting at a UK trade show
Most trade shows, or exhibitions, that businesses attend will naturally be on their home soil, but there are also significant benefits to exhibiting in the UK, particularly for businesses that operate globally or are looking to expand.
The Basics of Body Language for Your Next Job Interview
Familiarise yourself with the basics of body language and how to utilise these during your next job interview.
Brand Identity vs Brand Personality – What’s the Difference and Why Does It Matter?
Brand personality and brand identity are important parts of a business and have a big impact on its marketing strategy. In this post I discuss their relationship and differences and why they even matter.
How to Gather Information For Your First Backpacking Trip
There are so many ways to gather the information you need before going backpacking and here are some of the best.
Top Job Interview Tips for 2023
Follow these 15 top tips for 2023 and make the best of your next job interview.
Why live marketing is more important than ever in 2023
It’s no secret that in 2023 we are living in the digital age, with an abundance of digital marketing entering our lives through almost every device we own.
